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  Basics of Link Building  
 
A component to succeeding online is to have a network of websites that link to you.  This will help you generate traffic and rank better in search results.  Before you start link building you need to know the different methods as well as their pros and cons.

Manual Link Building

There are a number of different ways to link build.  The most established way is requesting a link from a website owner or webmaster.  You want to find websites that are on the same or similar topic as yours and ask them for a link to your website (you may want to offer one to them in exchange).

You need to send an e-mail to the contact person you find on the website and make the request.  Chances are you will need to follow up more than once before getting a response.  If you do not get a response after 5 or 6 requests you may be better off moving on.

The pro of this type of link building is that it is considered a fairly ethical practice.  The con of this type of link build is that it is very labor intensive.

Buying Links

As you can imagine, there have been some very industrious people who saw an opportunity to make money and have created networks where people can buy links on other people’s websites and sell links on their site.
In a matter of minutes you can buy links to your website from websites on a similar topic (the only value in link building is if you get links from sites on a similar topic).

The major pro with this type of link building is that it is fast.  The major con is that Google specifically forbids it and will penalize or ban any website caught doing it.

Links Through Content Distribution

Distributing articles and press releases is a great way to build links to your website.  If you write (or have written) articles and press releases that are relevant you can build a considerable network of links into your site.  The better the articles and press releases are the better the results will be.

The major pro for this type of link building is that it is effective and ethical.  The major con is that if you are not a good writer you will need to find one.