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  Customer Testimonials  
Internet marketing is about gaining the confidence and trust of a consumer so they will buy your products or services.  One way you can do this is with putting customer testimonials on your website.  If presented properly, these testimonials can turn website visitors into customers by gaining their trust and loyalty.

Make it Personal

Testimonials are an excellent way to gain consumer confidence.  Many websites have customer testimonials on them.  Rather than just give a quote and a name, you should make it more personal.  Having a picture of the person giving the testimonial makes it more personal and therefore more powerful.

Request a photo of the person offering the testimonial and confirm with them that you have their permission to use it on your website.  This will make your customer testimonials more powerful.

Ratchet Up the Impact with Video

If a picture is worth a thousand words a video must be worth a million.  It is extremely easy to add video to websites.  Consider having video testimonials from your happy customers.  The personalization of the testimonial will give it great impact.

A simple, short, honest video testimonial can have a dramatic impact on your potential customers. Have an entire page of video testimonials and you can see your conversion rate soar.

Make it Natural

Do not script or write testimonials for your clients.  Consumer will read right through that.  You want the testimonial to be natural and unforced.  This will give it much more credibility and that is the primary purpose you are adding testimonials to your site credibility.

If you have customers that are interested in giving testimonials but they are not sure what to say you can give them some talking points for ideas, but do not script it, especially if they are doing a video testimonial.

The bottom line is that customer testimonials are a powerful Internet marketing tool that can help you gain consumer confidence and credibility.  The more personal the testimonials are the easier it will be for potential clients to identify with the person giving the testimonial.  If someone identifies with the person giving the testimonial it will have greater impact.

You should definitely include obtaining and posting customer testimonials as part of your overall Internet marketing plan.  The more testimonials you have and the more personal they are the more impactful they will be. 

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