Search engines are an important link between your customer and your website. When any customer wants any information related to something, they can make use of searches engines to find website that can provide them with information required. The search engine spiders crawl websites and on the basis of the search criteria given, try to find those keywords and key phrases in the website content. This is what is to be kept in mind when you choose key phrases for your site’s optimization. You should research on popular key phrases and keywords before you develop content for maximizing you optimization of your efforts.

To choose the right key phrase you should make a list of phrases, research key phrases and words and evaluate the performance of each if it suits your needs. If you plan to optimize your page to get relevant customers to find you, it is necessary that you think like a customer would. Put yourself in your customer’s shoes and think of different keywords that may be useful to find websites like yours. You may even ask some people other than those in your organization for suggestions. You may come up with a unique list of keywords and phrases that you may not even have thought about as being useful to find your product.

Once you have the list, evaluate the key phrases and determine the popularity of those phrases. There are tools like WordTracker that can help find popularity of key words and phrases. The higher the popularity the higher will be the expected traffic. However, do not rest your decision only on the fact that a particular word is popular and there are many established websites using the same. In this case, you would never be able to reach high in rankings. Use other criteria as well like specific use of keywords. Rather than simply using a keyword like footwear, you may find children’s footwear even more useful, as you are giving a specific search. Once you select a key phrase make sure to keep track of its performance over a period of time. There is software available which can do that for you for specific time. Use these to find non-performing key phrases and words and find others to replace them with.

When you develop content using keywords researched by you, keep a few things in mind. Do not overuse keywords. It can bring in repetition and break the natural flow of your language. If you use the key phrases too often, it may dilute whatever impact you have been able to make. As your first page is one to impress visitors, make wise use of key phrases. This is also necessary for search engines that start looking for keywords and phrases from the title tag of the page. The over use of key phrases is considered as spamming by some search engines and your site may even face a ban.

Logically group your keywords and key phrases, as even that helps in optimization. The key phrase density is of equal importance. By choosing the right key phrases and key words for your website, you are building up a good search engine optimized website that can get you lots of customers.